Hippie-ish
Hippie·ish is a woman-owned essential oil and aromatherapy business founded by Kate, an ER nurse with more than 20 years of medical experience. I developed the brand identity, product packaging, and WooCommerce website, bringing the business from an initial concept to a branded online storefront.
My Role
Brand identity, logo and product label design, WordPress and WooCommerce development, payment integration, product content, SEO, and ongoing website management.
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The Work
The project started with a product concept and no established visual identity or online store. I created a logo, color system, typography, and product labels so the physical packaging and website would present a consistent brand.
I built the WordPress storefront with WooCommerce and organized the catalog into four categories: sprays, nasal inhalers, aroma packs, and organics. The setup included Stripe and PayPal payments, SSL for checkout, and Cloudflare integration.
The content structure supports the shopping experience with product descriptions, FAQs, product safety information, and a founder story. SEO work included keyword-focused product copy, product schema, and a structure designed for a national audience.
The Outcome
Hippie·ish gained a consistent identity across product packaging and the web, along with an online store that brings browsing, product information, and payment into one place. The WordPress and WooCommerce setup provides a foundation for managing products and expanding the catalog as the business develops.
Full brand identity — logo, colors, and typography
Custom product labels for physical packaging
WooCommerce store with four product categories
Stripe and PayPal payment integration
Cloudflare integration and SSL checkout
Product SEO, descriptions, and schema
FAQs, product safety information, and founder story
Ongoing website management and updates