Axe Mobile AVL
Axe Mobile AVL brings mobile axe throwing to festivals, breweries, corporate events, weddings, and private parties across Asheville, North Carolina. I developed its brand identity and WordPress website, with local SEO and a contact-first approach designed to turn event interest into direct inquiries.
My Role
Brand identity and logo design, WordPress design and development, event content, local SEO, waiver page integration, and ongoing website management.

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The Work
I created the logo, color system, typography, and visual identity before building the website. The design pairs a bold hero with clear service information and event-type content that explains where the mobile axe throwing experience fits.
At the owner’s direction, the site uses a streamlined contact-first structure without online booking or pricing pages. Clear calls to action guide visitors toward an inquiry so the business can discuss the event directly.
Local SEO work included geographically targeted page titles, Asheville-specific keywords, and structured content for the range of events the trailer serves. A waiver page and ongoing content management support the operational side of the website.
The Outcome
Axe Mobile AVL gained a consistent brand and a focused website that introduces the experience, explains its event applications, and directs visitors to contact the business. The streamlined structure supports direct event inquiries without requiring an online booking system.
Full brand identity — logo, colors, and typography
WordPress build with mobile-first design
Local SEO targeting Asheville, North Carolina
Content for festivals, breweries, weddings, and corporate events
Contact-first conversion paths
Waiver page integration
Ongoing website management and updates