Axtreme Tree Care

The Work

This was a full WordPress build from scratch covering a dual-audience local service business. The site architecture splits cleanly into two parallel service tracks — Commercial and Residential — each with five to six dedicated sub-pages covering tree removal, maintenance, planting, stump grinding, debris hauling, and land clearing. That parallel structure isn’t just good UX, it’s deliberate SEO strategy: each service page targets distinct keyword combinations across both audience types, giving the site broad local search coverage without cannibalizing itself.

Geographic SEO was built around Loveland as the primary anchor with eight-county coverage explicitly named throughout — Adams, Brown, Butler, Clermont, Clinton, Hamilton, Highland, and Warren counties. The 24/7 emergency service offering gets its own dedicated page and persistent header placement, capturing high-intent searches at the exact moment someone has a storm-damaged tree on their property.

Trust signals were integrated throughout — BBB accreditation, Tree Care Industry Association membership, ISA certification, and NCCCO crane operator credentials — plus a Google Review integration that surfaces real customer feedback directly on the homepage. The firewood upsell section is a smart addition that turns tree removal byproduct into a secondary revenue stream with its own discoverable page.