Hippie-ish
Hippie·ish is a woman-owned small business built around a simple but powerful idea: replace the toxic products in your home with something clean, natural, and effective. Founded by Kate — an ER nurse and aromatherapy enthusiast with over 20 years of medical experience — the brand needed everything from scratch. No logo, no store, no digital presence. Just a vision and a product worth selling.
The Work
Hippie·ish came to life as a brand from the ground up. There was no existing site, no logo, no product photography strategy — just a vision for a clean, natural essential oil product line and a founder with deep roots in holistic wellness.
The build covered every layer: brand identity and logo design, custom product label design, WooCommerce store setup with structured product categories (sprays, nasal inhalers, aroma packs, organics), payment processing via Stripe and PayPal, SSL security, and Cloudflare integration. On the content side, the site includes a full FAQ, product safety information page, and a founder story that builds trust with a health-conscious national audience — all crafted to convert browsers into buyers.
SEO was built in from day one with national targeting, product schema, and keyword-focused product descriptions. The store ranks for its core product terms and operates as a fully independent ecomm business requiring zero ongoing agency support.
Full brand identity — logo, color system, typography
Custom product label design for physical packaging
WooCommerce build with 4 structured product categories
Stripe + PayPal payment integration
Cloudflare security + SSL checkout
National SEO targeting with product schema
Founder story + trust-building content architecture
Ongoing site management and updates
