Queen City Bulldog Rescue
About The Project
Queen City Bulldog Rescue needed an update to their rescue’s Wix website. It wasn’t a well built responsive system and the numerous forms they used weren’t mobile friendly. The volunteers had to be able to update the information on the dogs easily on a regular basis. A new site also needed to be easily operated by anyone without technical knowledge. QCBR didn’t require any logo design, because they already had fantastic branding.
The first order of business was to switch platforms from WIX to WordPress. I knew that I could build a user friendly backend using just the simple functions of the WordPress dashboard. The key here was to build the site in such a way that volunteers wouldn’t need to do anything other than to use the post/blog function.
For the design I wanted a light femine look with clean lines and friendly fun typography. The QCBR (Queen City Bulldog Rescue) logo was ripe with beautiful pastels that would fit well against a white background. Using the logo pastels as button colors and other accents, tie the design together in a crisp look.
I was fortunate enough to have an army of volunteers supply photos of their adopted bulldogs and family to use on the site. Great photos are featured throughout the site in headers and content sections.
The next important feature was the forms. They had to be responsive, reliable and easy to fill out. I used Contact Form 7 to create forms in grids that would work well on a mobile device. I added a signature box to each form so that the applications could be properly signed like a paper application.
The “Available Dogs” section was the next hurdle. I had to design single posts that would look great and function within the WordPress blog system. I used dynamic text fields to fill in lists and photos easily, so users would never have to navigate from the posts section to add content. This setup was used for an events section as well.
WooCommerce was implemented to have the rescue’s store offer available merchandise to raise funds for all they do.
SEO optimization was also implemented on each page to maximize the rescue’s google search results. The site currently ranks first when searching “Cincinnati Bulldog”.