Scream Ridge
Scream Ridge is Northern Kentucky’s haunted farm and scream park — three bone-chilling attractions on cursed farmland in Walton, KY, just 20 minutes from Downtown Cincinnati. Built from the ground up for its inaugural 2025 season, this project required everything: brand identity, custom horror typography and graphics, a full WordPress site, Google Ads, and Meta ad campaigns — all conceived, built, and launched by one person before opening night.
2025-Present
WordPress Web Design | SEO | Branding | Google Ads | Meta Ads
screamridge.com
The Work
Scream Ridge didn’t exist before this project. There was no brand, no logo, no site, no audience, and no ad history to learn from — just a farm, three haunted attractions, and a hard open date in October. Everything was built from zero under a seasonal deadline.
The brand identity was designed to feel authentically unsettling — custom horror typography, torn paper textures, atmospheric farm photography, and a dark color system that holds up across web, social, and print. The WordPress site was built with immersive design in mind: full-bleed hero imagery, individual attraction pages with deep descriptive content, a live seasonal schedule calendar, FAQ, and a contact system — all engineered to convert curious visitors into ticket buyers.
On the paid side, Google Ads and Meta campaigns were launched simultaneously for the inaugural season. Across the full run, Google delivered 1,400 clicks and 16,300 impressions on a $201 total spend — a $0.14 average CPC. Meta campaigns reached over 13,000 people at $0.17 per link click. Total combined ad spend for the season came in under $320, making this one of the most cost-efficient new attraction launches in the region.
Full brand identity built from scratch
Custom WordPress build with immersive horror design system
Individual attraction pages — Carnival of Screams, Killing Field, Torture Barn
Seasonal schedule calendar + FAQ + contact system
Google Ads — 1,400 clicks · 16,300 impressions · $0.14 CPC · $201 spend
Meta Ads — 13,000+ reach · $0.17 cost per link click
Ongoing retained maintenance
