Scream Ridge
Scream Ridge is a seasonal haunted attraction at Sugar Ridge Family Farm in Walton, Kentucky. For its inaugural 2025 season, I developed the brand identity, graphics, WordPress website, and Google and Meta ad campaigns. The project brought design, web development, and paid advertising together under a fixed opening-night deadline, with ongoing website and seasonal content updates.
My Role
Brand identity, WordPress design and development, attraction content, SEO, Google and Meta advertising, and ongoing website management.
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The Work
Launching Scream Ridge required a cohesive brand, a customer-facing website, and advertising campaigns under a seasonal deadline. I handled the digital presence from initial design through launch, giving visitors a place to explore the attractions and find the information they needed to plan a visit.
The brand identity combines horror typography, torn-paper textures, atmospheric farm photography, and a dark color system across web, social, and print. I built the WordPress site around full-width hero imagery, individual attraction pages, a seasonal schedule, FAQs, and contact information, with clear paths to ticket purchasing. Ongoing work includes seasonal content changes and updates to attraction names and visitor information.
The Outcome
For the 2025 launch, Google Ads delivered 1,400 clicks and 16,300 impressions on $201 in spend, with a reported average cost per click of $0.14. Meta campaigns reached more than 13,000 people at $0.17 per link click. Combined campaign spend was under $320.
Full brand identity built from scratch
Custom WordPress build with immersive horror design system
Individual attraction pages and seasonal content updates
Seasonal schedule calendar + FAQ + contact system
2025 Google Ads — 1,400 clicks · 16,300 impressions · $0.14 CPC · $201 spend
2025 Meta Ads — 13,000+ reach · $0.17 cost per link click
Ongoing website maintenance and seasonal updates